Example: Price Improvement

We always look to give you the best price available – this is where our unique Price Improvement technology comes into play.

In volatile, fast-moving markets, prices can change very quickly. Our innovative Price Improvement technology looks at the state of the market compared to the level at which you intend to open, and if things have moved in your favour you may receive a price adjusted and improved to match – all carried out automatically as your deal is executed.

When Price Improvement has been implemented, your deal ticket will be marked to show how much you've saved. In May 2010, IG Index clients saved over £500,000 thanks to our Price Improvement technology.

See our example of how this might work in practice

You're trading forex.

Rumours of a forthcoming Bank of England announcement lead you to believe sterling will weaken against the US dollar, so you open a sell bet on GBP/USD at 1.5608/1.5611.

As your transaction is processed through PureDeal, GBP/USD jumps to 1.5614/1.5617 – a six pip rise in your selling price.

Normally you'd be unable to take advantage of this leap, but with Price Improvement this change in the market can be automatically detected. When your Deal Ticket comes through, the 1.5614 selling level – six pips better than you originally opted to deal at – will be the price you're given.